Blue Tenues | Brand Creation

Client: Blue Tenues
Location: Karachi, Pakistan
Industry: Graphic Clothing & Apparel

About the Brand

Founded in 2014, Blue Tenues is a Karachi-based clothing brand at the intersection of design and fashion. Collaborating with the best artists, they craft graphic T-shirts, shirts, and other apparel that blend style with individuality. Known for their good-fit, great-looking products, Blue Tenues has become a go-to choice for trendsetters who value creativity and comfort.

Project Scope

Noah Digital Solutions partnered with Blue Tenues to bring their creative vision to life. From shaping their brand identity to building an immersive e-commerce experience, we ensured every aspect of their digital presence reflects their vibrant artistry and quality craftsmanship.

What We Delivered

  1. Brand Identity Development
    • Designed a modern, bold, and versatile brand identity that embodies the creative and artistic spirit of Blue Tenues.
    • Crafted a logo and visual language that stands out, reflecting their unique position in the fashion industry.
  2. Website & E-Commerce Solutions
    • User Interface Design: Created a clean and visually engaging website interface that highlights their graphic apparel and appeals to their target audience.
    • E-Commerce Development: Built a robust online store with smooth navigation, detailed product displays, and secure payment integration.
    • Ensured the website is mobile-friendly and optimized for user convenience.
  3. Photography Services
    • Brand Photography: Captured the essence of Blue Tenues through vibrant and artistic brand imagery.
    • Commercial Product Photography: Showcased their clothing designs with professional, high-quality product photos that emphasize their unique graphics and fits.

The Results

  • A distinctive and memorable brand identity that resonates with their artistic ethos.
  • A visually compelling website that reflects their creativity while driving customer engagement.
  • Increased online sales and positive brand visibility through a seamless e-commerce platform.
  • Professional product photography that highlights the design details, making their offerings irresistible.
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