ORI Cheese: Crafting Tradition, Love & Artistry
Client: ORI Cheese
Location: Karachi, Pakistan
Industry: Artisanal Cheese
About the Brand
In the heart of a family tradition, ORI Cheese was born—a cherished secret passed down through generations of women who came together to share their wholesome creation with the world. What began as a warm Sunday tradition transformed into a family dream, weaving tradition, laughter, and culinary brilliance into every block of cheese.
ORI Cheese is committed to the timeless art of cheese aging, crafting clean, small-batch artisanal products with integrity. From classic Parmesan and sharp Cheddar to creamy Ricotta, every product is made with love, care, and excellence. Produced locally without preservatives, emulsifiers, or stabilizers, ORI Cheese stands as a beacon of authenticity, sustainability, and empowerment, breaking barriers and elevating home-based enterprises led by women.
Project Scope
Noah Digital Solutions collaborated with ORI Cheese to create a brand identity as authentic and wholesome as the cheese itself. From designing product packaging to brand content photography, we brought the artistry of ORI Cheese to life.
What We Delivered
Brand Identity Development
- Created a sophisticated and heartfelt visual identity that reflects the artisanal roots and familial warmth of ORI Cheese.
- Designed a logo and branding elements that capture the essence of tradition and culinary craftsmanship.
Product Packaging Design
- Developed packaging that stands out with a blend of elegance and simplicity, communicating ORI Cheese’s commitment to quality and clean processing.
- Ensured the packaging design is functional, visually appealing, and resonates with artisanal cheese enthusiasts.
Brand Content Photography
- Styled and photographed ORI Cheese’s product range to highlight the texture, quality, and artisanal appeal.
- Captured the story and passion behind the brand through lifestyle photography, showcasing the familial warmth and authenticity at the heart of ORI Cheese.
The Results
- A cohesive and memorable brand identity that positions ORI Cheese as a premium artisanal cheese brand.
- Eye-catching product packaging that communicates the clean, preservative-free quality of the cheese while enhancing shelf presence.
- Stunning photography that brings the story of ORI Cheese to life, captivating customers and creating an emotional connection.